A Singapore based Creative Director with over a decade of experience. He started out as an industrial designer and still works like one: begin with the people who will use it, then make every detail earn its place.
He has spent his career where new technology meets people, from tech enabled retail stores and interactive installations to digital products, building brand experiences that feel ahead of their time and make everyday life better.
A team first leader and family man, he has built high performing creative teams from the ground up for global brands across industries. Today he shapes how those teams work next, balancing AI with craft and building systems that accelerate design.