SK-II: House of Miracles

House of Miracle turns a SK-II pop up store into one connected system of architecture, artificial intelligence and personal data, built entirely around PITERA™, the hero ingredient across SK-II's skincare line. A full height LED mesh wraps the entire building, an AI powered contactless skin scanner reads each shopper's skin in under 3 minutes, an eye tracking wall responds to what a shopper looks at, and a WeChat program ties all three together in a shopper's pocket. Built with China Duty Free Group at the Sanya International Duty Free Shopping Complex in Haitang Bay and Haikou Mova Mall, the store does not just display SK-II's products. It performs them.

Client → SK-II

Agency → Huge

Inbound tourists research SK-II and browse products through the brand's WeChat mini program, then visit the store to test them in person, firming up the decision they go on to complete back on WeChat. The House of Miracle mini program is designed as a companion for both halves of that journey at once, moving shoppers toward a purchase while deepening their in store experience, tracking their journey and collecting Miracle Drops as they move through the pop up while hands on product testing. At the end of the visit, each shopper can choose to personalise their accumulated drops and deposit them onto the store's exterior LED facade, where their personalised Miracle Drops joins every other shoppers who has visited, turning each visit into one visible, constantly changing piece of the pop up store's facade.

WeChat Companion

At the entrance, each shopper downloads House of Miracles WeChat mini program that becomes their companion for the visit. Every touchpoint ahead reads from and writes to this one profile, turning four separate zones into a single continuous experience.

Magic Skin Scan

Shoppers receive a personalised skincare analysis through the Magic Skin Scan, SK-II's AI powered, contactless skin scanner. It works in under three minutes, reading skin strength and potential at a pixel level across three facial zones, the eyes, cheeks and mouth, and returns a skin age along with personalised product recommendations.

Eye Tracker Discovery Wall

Eye tracking technology replaces the tap or the swipe. Shoppers learn about SK-II's hero ingredient PITERA™ simply by looking, and the wall responds to attention rather than input, turning product discovery into a low-barrier delightful experience.

Miracle Drops Broadcast

At checkout, shoppers deposit their personalised Miracle Drops from the mini program and watch it light up across the pop up's exterior LED facade, the store exterior that greeted them on arrival, carried their own mark as part of the store attract loop video. Their deposit joins every shopper's before it, so the exterior keeps growing more personal with every celebration, never the same building twice.