The street is your art gallery

Public Art Trust, an initiative of Singapore's National Arts Council, brings art into the spaces where people live, work and play. Its identity needed to do the same: invite people to slow down, wander and discover the art around them.

The idea treats the whole city as the gallery. Art waits at every corner, bend and alley, so the logo borrows the visual language people already use to find their way.

A clean typeface inspired by wayfinding signs makes the wordmark feel as familiar and inviting as a street sign. The initials P, A and T are built from the lines of a street map, with a yellow pin marking where the art sits. The logo becomes a map in itself, pointing people towards their next discovery.