An intuitive product experience powered by real user reviews and motion sensing technology
SK-II's first product experience to respond to motion and social proof, built for shoppers. It's driven by a simple insight: Chinese shoppers already turn to influencer reviews and product ratings before they buy. The interactive tester bar pairs standard product information with real Sephora reviews and KOL quotes to create a richer, more authentic experience for shoppers.
Triggered by motion detection, the tester bar delivers a frictionless product trial: as shoppers move closer, it surfaces product content and usage information, and picking up a product brings up real reviews.
How it works
Motion detection in real time
A combination of both proximity and interaction nodes mapping, allow the Intel RealSense to surface real time messaging and content that engages the shopper at variable distances in store.
Product lighting + Sensor
Product ‘pucks’ that respond to shopper’s close proximity, triggers intuitive lighting prompt for product pick up. Every product also comes tagged with unique RFID chips that enable flexibility in shuffling the order of products and its respective content.
RFID Reader
Reader board that makes every content trigger possible.