SINGAPORE
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SK-II NOW Experiments

 

SK-II NOW: Brand & architecture design experiments


NOW (Nourishing Our World) is a CSR program born from SK-II's commitment to a zero waste future by 2030. Built on the brand's existing CRM base, it lets shoppers turn the points they earn on purchases into donations for the environment.

Shown here are early explorations of the brand, product and film identity, along with SK-II Zero+, a concept retail store.

 
 
Brand SK-II
Role Creative Direction
Category Branding / Spatial Design

 

Zero Plus: An urban retail oasis powered by nature. Regenerative design features use bio-mimicry and state of the art technology to harness natural energy from its surroundings, around the clock.

 
 

Adding to and improving its surroundings.

Isolated from the shopping centre environment, this store is a living embodiment of regeneration, and additive in its every function. From regenerative energy to re-invented materials, up-cycled fixtures to fully recyclable packaging, the store will revitalise its space and overlooked surroundings, ensuring that nothing reaches the end of its life. Shoppers are invited to be part of the journey to circularity, and offset their carbon footprint through in-store interactions and new modes of payment.

Power of Sun & Water:
A constant flow of regenerative energy from the sun and harvested rainfall provide light and life to the space inside.

Algae Bio-energy:
One of a kind exterior feature wall that rapidly produces photosynthetic energy during the day that can be converted into electricity.

Human powered energy:
Harnessing the power of human motion from shoppers, the flooring of the store is lined with panels that convert kinetic pressure into energy.